OUR COMMUNITY
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OUR COMMUNITY ●
BFIRM in the Community
Community Is at the Core of BFIRM
At BFIRM Personal Training, our commitment extends far beyond fitness. We’re deeply connected to our local community, supporting causes that matter and creating meaningful relationships with the people around us.
Over the years, through charity events, fundraisers, and local initiatives, we’ve proudly raised over $180,000 for local community organisations and we’re only just getting started.
Our studio is more than a place to train. It’s a gathering point where individuals, families, and local businesses come together, united by a shared passion for health, wellbeing, and making a positive impact. Whether it’s collaborating with small enterprises, offering sponsorships, or simply showing up for those who support us, we’re proud to give back to the community we call home.
At BFIRM, every rep, every run, and every result contributes to something greater.
very special kids fundraiser event
“Running with WIL Power” Giving Back here at BFIRM!
At BFIRM, giving back isn’t just something we do, it’s who we are. Our team proudly rose to the challenge in the 24-hour treadmill event, raising vital funds for Very Special Kids, a cause that holds a special place in our hearts.
Inspired by our own BFIRM athlete Mel and her beautiful son Wil, we ran with “WILL power” driven by love, community, and the determination to support children and families doing it tough.
In 2024, we rallied behind Mel’s personal treadmill fundraiser, helping her raise an incredible $3,785. Her strength and spirit inspired us to go even bigger in 2025, launching our own treadmill alongside Mel’s. We very proudly raising $30,372 for families in need.
This was more than a physical feat. It was a powerful reminder of what’s possible when community comes together for a purpose greater than ourselves.
And this is just the beginning. We’re committed to continuing the momentum and making a difference for those who need it most.
AFL grand final family day
“At BFIRM, community begins with family”.
We believe that health, connection, and giving back are experiences best shared with partners, kids, and loved ones all growing stronger, together.
A beautiful example of this is our much loved BFIRM AFL Family Charity Day. A proud tradition that started in 2010 with just 22 participants and a big-hearted goal. Fast forward to today, and it's grown into a highlight of our calendar, with 117 participants joining us last year for an action-packed day of footy, fun, and fundraising. Every dollar raised goes directly to our chosen charity partners, turning play into purpose.
BFIRM is more than a place to train, it’s a place where families move, laugh, and give back together.
Kids are welcomed, parents lead by example, and everyone feels part of something bigger.
Because when families come together with a shared goal….anything is possible.
Families That Train, Play & Give Together.
bfirm involved with local schools
At BFIRM, we believe that strong communities are built by investing in the next generation. That’s why we’re proud to work closely with local schools, helping students build confidence, improve their physical wellbeing, and learn the value of movement in a safe, inclusive environment.
One of our key partnerships is with CIRI, a local Berwick school whose students visit BFIRM weekly as part of their elective program. Here, they not only learn the fundamentals of movement and fitness, but also experience the power of community, structure, and self-belief, giving them the tools that go far beyond the gym floor.
We also work alongside SEDA College, offering students insight into the fitness industry and practical, hands-on learning opportunities that support their career pathways. Whether it’s understanding how to program workouts, lead sessions, or connect with clients, we’re proud to play a part in shaping the future of these aspiring professionals.
At BFIRM, we’re more than a training facility, we’re a community hub for growth, education, and empowerment. Helping young people become better versions of themselves is one of the most rewarding things we do.
mums n bubs
“At BFIRM Mothers Matter”
Step inside BFIRM and you’ll see strong, inspiring mums in action pushing through workouts, sharing laughs, and showing up for themselves and their families. We’ve created a space where mothers can prioritise their health and wellbeing without having to leave their little ones behind.
Our experienced coaches are here to support women safely and confidently through every stage of motherhood, from pregnancy to postpartum and beyond. We understand the physical and emotional shifts that come with this journey, and we tailor each session to suit individual needs, goals, and comfort levels.
Whether it’s training with a baby by their side or carving out time for self-care, BFIRM is a place that embraces and celebrates motherhood in all its forms.
Here, mums are encouraged, supported, and uplifted surrounded by a community that truly understands.
Because at BFIRM, motherhood is strength and we’re with you every step of the way.
BFIRM Annual Charity Golf Day
Each year, BFIRM Personal Training proudly hosts our Annual Charity Golf Day, a standout event on our community calendar that brings together clients, local businesses, friends, and supporters for a day of purpose, connection, and giving back.
Held at the stunning “Settlers Run Golf & Country Club” in Cranbourne, this much-anticipated event has grown rapidly since its launch in 2022, becoming a major highlight for the BFIRM community. With over 100 players teeing off and around 130 guests attending the luncheon, the day features not only a friendly round of golf but also a heartfelt gathering over food, conversation, and inspiration, its capped off with a relevant guest speaker who shares in the spirit of the cause.
What began as a bold idea has now raised over $100,000 for our nominated charity partners, helping make a real difference in the lives of those who need it most.
At BFIRM, we believe in using our platform to uplift others and this event is a powerful example of what can happen when businesses, clients, and community come together with a shared goal and that is simply to give back and make an impact.
run together, stay TOGETHEr
At BFIRM, it’s not just about running, it ’s about moving forward, together.
Whether you’re training for your first 5km, rebuilding strength post-pregnancy, chasing down a marathon goal, or simply wanting to feel better day to day, we’re right beside you, every step of the way.
Long-time members like Christine and Sally, two inspiring young mums, embody the strength and spirit of our community. Their journeys are a reminder that every goal matters and no one has to do it alone.
Because at BFIRM, community is everything.
We train side by side, lift each other up, and celebrate every win, big or small. From personal bests to powerful breakthroughs, your journey is supported, shared, and championed.
No matter where you begin or what you’re aiming for, we’ll help you get there.
When we show up together, we grow stronger together.
For the past three years, BFIRM has proudly supported RDA Pakenham (Riding for the Disabled Association) a local charity that provides life changing opportunities for children with disabilities through therapeutic horse riding.
This cause holds a special place in our hearts, particularly through Paul, a valued BFIRM client, and his lovely daughter Sarah, who rides with the RDA. Through their connection, we’ve seen firsthand the confidence, joy, and sense of purpose this organisation brings to children and families alike.
To date, BFIRM has raised an incredible $103,000 for RDA Pakenham. These funds have contributed to the construction of a purpose-built viewing room and important facility upgrades that ensure the centre can operate in all weather conditions, enhancing the experience for riders, families, and volunteers.
We’re incredibly proud of what we’ve achieved together, but our journey doesn’t stop here. We can’t wait to continue raising even more support for this amazing organisation and help them expand their reach to more children in need.
At BFIRM, we believe in movement with meaning, and this partnership is a shining example of what’s possible when community and compassion come together.
Supporting RDA Pakenham – Riding for a Purpose
At BFIRM Personal Training, we’re proud to train over 50 different individuals and local businesses each week. More and more employers are recognising the importance of supporting their team’s mental and physical health, knowing it leads to happier, healthier, and more productive staff.
That’s why many companies choose to train with us as part of their staff engagement and wellbeing programs. Whether it’s group sessions to build team morale or individual training to support personal health goals, we’re here to help everyone become the best version of themselves, inside and outside of work.
Trusted by Individuals and Local Businesses
BFIRM SPONSORSHIPS ●
BFIRM SPONSORSHIPS ●
Pakenham Warriors BigV Youth League
At BFIRM, we’re passionate about supporting the next generation of athletes and doing our part to give back to the community that supports us. We understand the dedication, discipline, and drive it takes to pursue a sporting dream, and we’re committed to helping young people stay on track through their journey.
BFIRM sponsors fellow athlete Amber, a talented and hard-working basketballer who plays for the Pakenham Warriors Youth Squad. Amber represents exactly what we stand for, resilience, ambition, and a strong connection to community. By supporting Amber, and others like her, we aim to ease some of the pressures young athletes face, allowing them to focus on developing their skills, chasing their goals, and becoming leaders on and off the court.
BFIRM is proud to stand beside our local athletes, not just as a sponsor, but as a training facility, a support system, and a team that believes in their potential. We look forward to continuing this work and backing more young talent as they rise through the ranks in their chosen sports.
HEAR FROM AMBER
“From Local Courts to Big Dreams, Amber’s Journey with BFIRM”
I’m Amber, 18 and currently playing my third season of Youth League basketball with the Pakenham Warriors. Since starting VJBL in U12s, basketball has grown from a fun hobby into a huge part of my life.
BFIRM has been a game changer in my development. The strength, power, and endurance I’ve gained through training here has directly impacted my performance on the court. But it’s more than just physical, BFIRM’s support, both as trainers and sponsors, has built my confidence and helped shape me as an athlete and a person.
Basketball has taken me across the state, to national tournaments, and even to the U.S. I’m passionate about continuing to grow, compete, and give back through coaching younger players. I’m incredibly grateful to BFIRM for backing me every step of the way.
Supporting Young Talent: Mikey’s Journey
At BFIRM, we believe athletic excellence comes in many forms, and it's not always found in the most obvious places. That’s why we’re incredibly proud to sponsor Mikey, a talented and determined young go-kart driver with big aspirations on the track.
Motorsport demands a unique blend of physical fitness, mental sharpness, discipline, focus and the qualities Mikey brings to every training session and race day. At BFIRM, we support his journey with both physical conditioning and mindset coaching, helping him build the strength, endurance, and resilience required to perform at his peak.
To us, athletes come in all forms, and we’re passionate about backing those who are willing to work hard and chase their dreams, no matter the sport. Mikey’s dedication and drive make him a standout example of what it means to commit to excellence, and we’re honoured to be part of his journey to becoming the fastest driver he can be.
HEAR FROM Stocksy
Mikey Stocks #27
The team at BFirm.PT are welcoming, supportive, enthusiastic and encouraging. I’ve been training at BFIRM for a number of years and there’s no place I’d rather be. The trainers create such a great environment designed to push you towards all your goals. Be it before the suns risen or after it’s set every trainer greets you with a warm and friendly welcome the second your within view.
BFIRM has been able to cater training to my specific needs and goals for my chosen sporting disciplines in such a perfect way that I can directly attribute some of my sporting successes to the help of BFIRM.
From my first training session years ago to my sessions now, I am still so enthusiastic and exited to attend.
Thank you to the team at BFIRM PT
Work Experience Opportunities at BFIRM
At BFIRM, we’re passionate about giving back to our community and helping shape the next generation. That’s why we offer local students the opportunity to complete their work experience with us. We love welcoming kids into our team, teaching them as much as we can about health, fitness, business, and community connection.
From learning how to run training sessions, understanding customer service, and gaining insight into running a small business, to simply building confidence in a supportive environment, we make sure every student leaves with valuable skills they can carry forward in life.
We’re proud to be a place where young people feel included, inspired, and encouraged to grow.
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